Pinocchio
/The teaser trailer starts with an ambient tone, on a single note: for those who know it’s a trailer for Pinocchio, the use of “When You Wish Upon a Star” (originally by Cliff Edwards, 1939) is all but a given. The trick is when exactly to release that dose of nostalgia, and this trailer’s edit is suave in taking its time before unloading the goods. We can do a quick call back to the scene with the mechanical clocks at 0:16 (and note how the sound arrives before the image), as well as a little arpeggiated flourish from time to time, but otherwise the scene is simply awash in synth—Glow, composed by Richard Canavan of Audiomachine in collaboration with Harry Lightfoot (Top Gun: Maverick, Encanto, and others) effectively sets the scene.
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