It’s been a year (or rather, what feels like many years), but despite the all-but-closure of movie theatres around the world, the industry has managed to soldier on, perhaps most obviously through an accelerated shift to streaming services. Disney+ has received multiple exclusives (Mulan, Soul) once designated for the silver screen. Elsewhere, the entire Warner Bros slate has moved to HBO Max, gaining exclusives like Dune and the much-anticipated fourth instalment of the Matrix series (albeit not without vocal grumbling by the Christopher Nolans of the world).
In the midst of such a sea change in economics and strategy, it’s worth asking whether this has changed the shape of trailers that are now predominantly Netflix-native. The short answer? Not so much. In fact, the service that dared most to be different, Quibi, was something we found to be simply watered-down rather than innovative, per se—and that assessment was born out after a paltry six-month shelf life.
This is not to say that 2020 didn’t feature a rich assortment of uniquely persuasive, tightly-edited bites of sound and image, however. Let’s run down some of the highlights.
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